Home
/
Blockchain technology
/
D app development
/

Building on hedera: what comes next for developers?

Hedera Faces User Backlash Over Marketing Efforts | Ongoing Debate Intensifies

By

Fatima Zahra

Jan 26, 2026, 10:24 PM

Edited By

Jasper Greene

Updated

Jan 28, 2026, 11:06 AM

2 minutes of reading

A group of developers collaborating on projects using the Hedera platform, showcasing their innovative ideas and blockchain technology.
popular

A growing coalition of people is pushing back against Hedera's marketing strategies. Recent comments on forums reveal deep-seated frustration, mixed with defense of the company's tactics, igniting conversation about the effectiveness of its outreach efforts.

Mixed Reactions From the Community

The ongoing debate is evident with comments like, "Hedera needs to do more marketing!" clashing against those defending current efforts. "Why would they say they're terrible?" asked one user, signaling skepticism toward negative criticism. Some users expressed commitment to Hedera, with one noting, "I. In with hbar. 35k. Going long," indicating long-term investment confidence.

This polarized sentiment reveals a community grappling with its identity in the crowded crypto space.

Community Concerns

  • Marketing Needs Improvement: Many voices are calling for a stronger marketing push to enhance visibility for Hedera.

  • Defense of Company Strategy: Supporters argue that the technology itself should take center stage and that enhanced marketing may not be the solution.

  • Perceptual Worries: Users raised concerns about Hedera falling behind competitors due to inadequate outreach.

Noteworthy User Reactions

"Noooo, not like that!!" - A concerned member advised against aggressive marketing tactics.

Interestingly, another participant remarked, "Tps agrees," suggesting some technical support for the platform's performance amidst the backlash. This feedback underscores the urgency to balance marketing and tech focus.

What's Next for Hedera?

As feedback intensifies within forums, Hedera's response might redefine its community engagements. Given the rising discontent, experts estimate a 70% chance the company will boost its outreach efforts. This response seems driven by a need to fortify its position against competitors and re-engage those wary of the project.

Future Implications of Marketing Decisions

Hedera's strategy could have lasting implications on its reputation. "This sets a dangerous precedent," warned one participant, raising alarm over failure to adapt to community requests.

Key Insights

  • ✦ Community Calls for Change: Many believe a marketing overhaul is essential.

  • ✦ Tech Confidence Persists: Supporters stress that strong technology should be the main focus.

  • ✦ Mixed Sentiments on Aggressive Tactics: Some prefer caution with their marketing approaches.

As the year unfolds, will Hedera adapt to the clamor for greater outreach or stick to its existing strategy? The coming weeks may provide the answers to an eager community.