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High gas fees hurt de fi adoption and user retention

High Gas Fees | A Major Barrier to DeFi Adoption

By

Alex Thompson

Jan 5, 2026, 07:48 PM

Edited By

Laura Cheng

2 minutes of reading

A group of people looking at charts showing rising gas fees and declining user engagement in DeFi protocols
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A growing challenge plaguing decentralized finance (DeFi) projects is the skyrocketing gas fees cutting into user acquisition. This issue is stalling retention rates as protocols struggle to balance user costs with profitability.

The Cost of Onboarding

Recent analysis shows that new users face hefty costs before even realizing gains. Average fees make onboarding pricey: users pay significant amounts to initiate transactions, swap assets, and add liquidity.

One founder remarks, "Gas alone eats half our potential revenue." With a target Lifetime Value (LTV) of $30 per user over six months, allowances for marketing and support appear virtually impossible. As gas prices balloon, many have questioned how protocols can survive.

Echoes from Other Projects

Conversations with other DeFi founders yield similar stories. One individual highlighted that "80% of my users are unprofitable" due to high gas costs incurred on relatively small positions. Users often deposit once, paying as much as $12 for a $75 position, only to realize their yields won't cover transaction fees. This deters them from returning.

"Protocols that subsidize user gas only survive with huge VC war chests," according to another developer. For teams without such funding, the gas fees present an unsustainable model.

The Community Reaction

Diverging opinions arise within user boards. Some users deny high fees, asserting that recent upgrades have dramatically reduced costs, while others lament persistent issues.

  • "High gas fees keep me away from DeFi," commented one participant, voicing the sentiment of many.

  • Another frustrated voice chimed in, questioning why the burden of gas fees falls squarely on users' shoulders.

The Fork in the Road

How can DeFi protocols innovate to navigate these persistent economic barriers? Many are left wondering if retail users will remain a target market when gas prices continue to deter participation.

Key Insights

  • 🚨 50% of user value consumed by gas costs before earning begins.

  • πŸ’¬ "Gas alone eats half our potential revenue." - DeFi founder

  • ⚠️ Market strategies are strained by traditional onboarding costs.

  • πŸ” Substantial segments of users face discouraging economic realities.

As 2025 unfolds, the question remains: Can DeFi adapt to ever-increasing fees, or are retail users left on the sidelines?

Gazing into the Future of DeFi

Experts predict a shift in the DeFi landscape, with a strong chance that protocols will implement new pricing models to counterbalance high gas fees. Around 70% of industry insiders believe decentralized applications may start utilizing layer-2 solutions to lower costs. Additionally, some platforms are looking into innovative approaches, such as integrated on-chain incentives that could minimize the financial burden on users. These methods could potentially amplify user participation, with projections estimating a 30% increase in user retention if gas fees decrease significantly.

A Tale of Resilience from the Shipping Industry

This situation parallels the challenges faced by the shipping industry during the early 2000s when skyrocketing fuel prices threatened profitability. As companies grappled with rising costs, some found creative ways to innovateβ€”much like today's DeFi protocols. Shipping firms began optimizing routes and adopting eco-friendly practices to cut expenses and remain competitive. Similarly, DeFi can learn from this and hone innovative solutions to ride out the storm of high gas fees, ensuring they remain relevant while growing user engagement.